Our story
Nearly everyone I talked to, and particularly every mom, shared a version of my own story—the moment when the overwhelming weight of balancing family needs, work demands, and basic necessities becomes too much to bear...
…I asked friends, mentors, and family.
“How are you managing it all?”
It poured out of them too… It wasn’t really working all that well for them either.
I believe Persist can help.
A problem I thought was a personal character flaw (why can’t I figure out how to get it all done??) is actually a major systematic problem that is holding families back. Nobel Peace Prize Winner Claudia Goldin highlights the bigger picture: true gender equality can't happen until couples share the workload more equally. Despite significant progress, there's still a stark reality: women shoulder the bulk of household responsibilities.
How much more? Jessica Grose's piece in The New York Times reveals a shocking truth: women essentially work an extra month of unpaid labor each year compared to men, who enjoy an extra month of leisure. To tackle this issue, couples and companies must acknowledge and address these imbalances to support working parents, retain talent, and foster inclusivity.
That's where Persist comes in. We empower families with tools to better manage and delegate domestic tasks, giving parents the time they need to pursue their career goals. By offering the Persist program, companies can assist employees during transitions and hectic periods, ensuring household systems remain stable. Whether it's returning from parental leave, relocating, or increasing office hours, we're there to help.
But it's not just about practical solutions; it's about changing mindsets. I know many men want to contribute more but often lack the knowledge and support to do so effectively. I’ve spent so much time with incredible fathers who are teaching their children what collaboration and teamwork look like. They are competent, compassionate, and capable of making their relationship, and the world, a better place. And thank goodness! As the NYT’s article states “We can’t just, as women, continue to have these circular conversations with ourselves. Because we alone cannot solve the problem.”
And lastly, we must recognize and appreciate the immense effort required to maintain a household. This work is foundational, yet it's frequently overlooked. It's time to value caregivers' time and effort equally, whether or not they're engaged in paid work.
It's time for change. It's time for equity. It's about time.
Ellie
Welcome to Persist.
It’s about time.