You Don’t Need Another List.
You Need a Shift.

To-do lists track tasks. Persist helps you change what’s behind them.
The standards, expectations, and invisible work that keep life running.

Take free CareLoad assessment

No credit card. No Pressure. Just clarity.


Being on a shared schedule isn’t the same as being on the same page

Calendars and lists tell you when to do things. Persist helps you decide what’s worth doing and who’s carrying the weight.

Because the real work isn’t just the scheduling of tasks. 

  • Deciding what matters.

  • Noticing patterns.

  • Building a system that keeps your household functional and fair.

Take the free assessment

What a To-Do App Can’t Do

You can’t “organize” your way out of overwhelm. 

🚫 Write itself. It doesn’t know your
values, standards, or capacity
🚫 Account for emotional labor
🚫 Reveal who’s carrying the weight
🚫 Solve the overwhelm it documents

What Persist Premium Does

Real organization starts with what you can’t see.

✓ Surfaces invisible labor and misaligned expectations
✓ Helps you see and shift mental, emotional, and logistical work
✓ Supports reflection, rebalancing, and delegation
✓ Tracks progress you can actually feel
✓ Helps your household move from friction to flow

The system behind how households actually work. 

  • Customize Your Tasks

    Every household looks different. Edit, add, or remove tasks. Adjust time, frequency, and percentage shared so your CareLoad truly reflects your home.

  • Pin What’s Heavy

    When something feels off. An unequal task, a recurring argument, or an emotional load — pin it. You’ll revisit it when you’re ready, with guided prompts to either Stop, Shape, or Share it

  • See the Whole Picture

    Persist visualizes both visible and invisible labor so you can spot where energy is wasted, duplicated, or unacknowledged. It helps you rebalance before resentment builds.

  • Invite Your Partner

    No more one-person systems. See both perspectives side-by-side so you can start from clarity, not conflict. Persist keeps things neutral and data-driven. We are not personal or defensive.

  • Meet Tali

    Your AI-powered, judgment-free guide.
    Tali helps you reflect on what’s working, surface insights from your data, and suggest small shifts that make the biggest difference.

  • Track Progress Over Time

    You’ll see balance evolve month over month. Watch how the load is shared, where it’s improving, and where you might need another conversation.

★★★★★

“Persist is incredible. If you are thinking about buying, just do it! It’s worth every penny”
- Laura Danger, expert in division of domestic labor

Share the mental load…not just the chores.

Talk about choices …not just tasks.

Build connection …not just coordination.

The Bottom Line

Sometimes what you need isn’t a new list…it’s a reset.

No pressure. No guilt. Just insight. Because the CareLoad shouldn’t stay invisible forever.  

Get your CareLoad score