Sharing a Life Isn’t the Same as Sharing a Calendar.

Calendars track what’s visible. Persist makes the invisible load clear so you don’t have to carry it all.

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If calendars worked, you wouldn’t still feel overloaded.

Lists tell you what to do. Calendars remind you when to do it.

But neither explains why you’re drowning, or how to share it fairly.

“We’ve had a shared calendar for a year and he just found out about it.”

Not a better to-do list. A better way to live.

Persist isn’t one more app to juggle. It’s a system of tools and guided mirco-shifts that helps couples (and families) change the habits that fuel resentment and burnout.

Think of it like little nudges. Small, doable steps that add up to big relief.

How it works:

Make It Visible

Turn the invisible labor into shared understanding. Finally see the full scope of what keeps your household running.

Talk it Through

Guided conversations help you align on standards, priorities, and what quality really means to your family.

Feel the Shift

Move from resentment to appreciation. From chaos to collaboration. Build the supportive partnership you both deserve.

The proven path to less stress and more balance.

Persist guides you through the Shift Method:

  • Stop what no longer serves you 

  • Shape your standards and priorities together

  • Share the load in a way that lasts

“Not once in his life had he thought about baseboards… we agreed we don’t want to raise sons who never think about baseboards.”

You can’t share the load until you can see it.

Your CareLoad is the mental, emotional, and logistical work that keeps life moving, most of which never makes it onto a list. Persist helps you measure it, talk about it, and shift it.

Move towards connection and collaboration.

Start free on your own, then bring your partner in when you’re ready. With Persist Premium, you can:

  • Share your CareLoad results side by side

  • Align on priorities and standards

  • Build real teamwork instead of quiet resentment

Meet our experts

  • Laura Danger

    DOMESTIC LABOR DECODER & EDUCATOR

    Licensed educator, certified coach, author, and creator with over 13 years of experience teaching and facilitating. Her work centers on aiding adults in managing the complexities of domestic labor, care work, and systemic issues affecting close relationships.

  • Lori Sugarman-Li

    AUTHOR, HOME EQUITY FOR THE WHOLE FAMILY

    A coach, author of "Our Home," and speaker focused on inspiring meaningful family discussions about mutual care and shared spaces. Through her work, she aims to foster understanding and collaboration within families.

  • Crystal Britt

    COACH WHO IS “ADULTING WHILE NEURODIVERGENT”

    A licensed clinical social worker, therapist, and educator providing real talk and resources for late-diagnosed neurodivergent adults. As a late-diagnosed AuDHD adult herself, Crystal helps others reclaim their identity, manage mental loads, and build fulfilling lives.

  • Christy Lowry

    HALF OF “THE PARENTS TABLE”

    A Certified Fair Play Facilitator and Parental Transition Coach, empowering couples to navigate early parenthood with mindfulness, grief support, and practical systems, fostering stronger relationships, balanced lives, and intentional transitions.

  • Will Lowry

    SECOND HALF OF “THE PARENTS TABLE”

    Working alongside his wife Christy to help families to design their unique parenting journey. With experience and empathy, he helps couples balance life as parents, professionals, and partners with intention and purpose.

  • Zach Watson

    RECOVERING MAN CHILD TURNED INVISIBLE LABOR COACH

    Coaching and educating men on invisible labor, mental load, and emotional labor - using relatable stories and practical insights to help foster healthier, more balanced relationships with less hidden resentment.

  • Dr. Amy Beacom

    PIONEERING PARENTAL LEAVE LEADERSHIP EXPERT

    Founder of the Center for Parental Leave Leadership, and a pioneer in parental leave coaching and consulting. Dr. Amy uses her decades of expertise in executive leadership and organizational psychology, to empower working parents and organizations to navigate the parental leave transition with evidence-based tools, training, and strategies.

  • Brian Page

    PERSONAL FINANCE EDUCATOR FOR COUPLES

    Founder of Modern Husbands, and a nationally recognized financial educator dedicated to helping couples manage money and home life as a team. With award-winning expertise and leadership roles in financial education, Brian empowers families to create balanced, financially secure, and harmonious lives.

  • John Badalament

    RELATIONSHIP & FATHERHOOD COACH

    Helps individuals, couples, and especially men strengthen relationships, navigate fatherhood, and rebalance domestic life using the Fair Play Method and practical, equity-focused coaching tools.

Our story

You’ve tried calendars. Now try a better way.

Start free today. No credit card. No pressure. Just clarity, alignment, and the relief of knowing you’re not carrying this alone.

No credit card required. No commitments.